Jessica Combs Analytics was founded from a unique blend of expertise in sales, marketing, and data analytics, supported by a physics degree and over 15 years in the business sector. My career began with managing a physics product line for the U.S. division of a German company, where I focused on driving sales and market expansion. I then spent 8 years as a financial analyst for a consulting firm, gaining a strong foundation in data-driven decision-making. In recent years, I have pivoted into digital marketing and performance analytics, a field where my sales, marketing, and analytical skills could converge to create a real impact. I have spent the last five years honing my expertise in performance marketing for a growing professional services firm. In 2023, I launched Jessica Combs Analytics to equip B2B companies with measurement marketing strategies. My goal is to help service-based B2B businesses harness the power of data, enabling confident marketing decisions that drive sustainable growth.
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Jessica Combs Analytics
Jessica Combs Analytics was founded from a unique blend of expertise in sales, marketing, and data analytics, supported by a physics degree and over 15 years in the business sector. My career began with managing a physics product line for the U.S. division of a German company, where I focused on driving sales and market expansion. I then spent 8 years as a financial analyst for a consulting firm, gaining a strong foundation in data-driven decision-making. In recent years, I have pivoted into digital marketing and performance analytics, a field where my sales, marketing, and analytical skills could converge to create a real impact. I have spent the last five years honing my expertise in performance marketing for a growing professional services firm. In 2023, I launched Jessica Combs Analytics to equip B2B companies with measurement marketing strategies. My goal is to help service-based B2B businesses harness the power of data, enabling confident marketing decisions that drive sustainable growth.
JESSICA COMBS CONSULTANT I saw this post on LinkedIn, and it got me thinking. Why does everyone fixate on data accuracy? Everyone wants accurate data to make decisions, but the reality of today’s privacy laws means we are constantly doing more with less. So, instead of focusing on accuracy, let’s focus on action. Can you see trends or patterns in your reports that lead to an obvious action? Or is your report a jumbled mess of numbers with no rhyme or reason? If it’s the latter, that may be...
JESSICA COMBS CONSULTANT Are you struggling to communicate with key stakeholders? One of the most critical steps to achieve your goals is to align your marketing strategy with your business goals. If you're not sure where to start, I've got you covered! Here are five easy tips that will help you align your marketing strategy with your business goals. 1) Explain how marketing impacts business goals in simple language. Stakeholders are often on another team or running the company, so it's...